The ultimate elegance for the man on a budget. Nobody argues that Bvlgari is at the highest pinnacle of Class, Status, Pinnache... and we're talking about their quartz watches! When they make an Automatic, they charge for it! And Bvlgari has a NO DISCOUNT POLICY and rabidly enforce this rule. If you are in middle-management this watch can carry you through Chairmanship! Bvlgari is as eternal as Rome, the city in which it comes from.